About Us
What is a Woobie?
Over the centuries, military innovation has given us supersonic aircraft, self-guided missiles, and high-tech satellites. But if you ask a work-worn soldier what the greatest invention in history is, they won’t point to a jet—they’ll point to their “Woobie.”
Formally known as a poncho liner, the Woobie was introduced during the Vietnam War as a lightweight, quilted solution to the damp jungles and cool nights of Southeast Asia. It earned its nickname because it provided more than just warmth—it provided a sense of comfort and home in the middle of a mission. To this day, it remains the most cherished piece of gear in a soldier’s rucksack.
The Woobie USA Standard
At Woobie USA, we’ve taken that legendary, field-tested DNA and brought it into the modern home. Our blankets are carefully crafted to be near-identical to the military-issued version but upgraded for your daily life. Whether you’re camping in the backcountry, tailgating, or reclaiming your spot on the couch, our Woobies are designed to meet and exceed the quality of the standard-issue original.
Our Story: Honoring the Heritage
Woobie USA was born from the vision of an Army Green Beret who understood that the comfort of a Woobie shouldn’t be a military secret. We are proud to announce that the brand has transitioned into a new chapter. As the new ownership team, we recognize the immense responsibility of carrying this torch.
Our mission is to maintain the absolute integrity of the founder’s dream while expanding the reach of this iconic product. We are committed to keeping the "American" in Woobie—ensuring that Woobie USA remains the premier source for genuine, high-quality blankets without the need for a military contract.
Our Vision & Mission
We believe the human experience matters above all else. Our goal is to bridge the gap between those who already know the magic of a Woobie and those who have yet to discover it. We achieve this through two core pillars:
Human Connection: We promote the great outdoors and the bonds formed when you step away from the screen. Get outside, explore with friends, and stay comfortable while you do it.
Veteran Roots: Our heritage is built on Special Operations excellence. We honor that history by upholding the high standards of the Green Beret who first launched this brand, ensuring every blanket is designed to perform, built to endure, and worthy of being passed down.
Join the movement. Get your Woobie USA blanket today, experience the comfort that millions of soldiers have vouched for, and discover why this is the only blanket you’ll ever need.