How We're Made: Built for Purpose, Embraced for Life
How We're Made: Built for Purpose, Embraced for Life
Ask any American who has stood the line, ready to defend freedom, and you'll find a deep appreciation for reliable gear. Among that essential kit, the Woobie holds a special place. It’s more than just a blanket; it’s a comforting constant in a dynamic world.
Putting aside the bravado for a moment, the Woobie's enduring appeal lies in its simple yet effective design. We start with silky-soft yet rugged lightweight ripstop material – think of the comforting feel of a premium pillowcase, built to last. Nestled inside is a layer of lightweight polyester batting for just the right amount of warmth. This winning combination is then quilted in our signature wave pattern and finished with durable binding. It’s a straightforward formula that delivers exceptional comfort and utility.
At Woobie USA, we understand the bond forged with this iconic piece of gear. That's why we've built our product lines to honor its heritage while embracing its versatility for life beyond the military.
Woobie Classic: This is where our journey began – with the idea of imbuing that familiar comfort with personal meaning. We take that tried-and-true Woobie design and apply aesthetically significant and nostalgic images. It’s about connecting with your tribe, expressing your passions, and bringing a unique piece of comfort to your everyday life and adventures. Whether you're unwinding with friends, sharing stories, or embarking on a backcountry trek, we want your Woobie to be a reflection of your unique experiences. These Woobies are proudly Assembled in America. This means the top layer features your chosen design, sublimated onto imported ripstop polyester fabric right here in North Carolina. It's then expertly quilted with a durable ripstop nylon bottom layer and cozy polyester batting, all bound with resilient nylon fabric – every step taken in North Carolina. Utilizing a roll-to-roll quilting process, we craft these Woobies in efficient small batches, allowing us to stay agile and responsive to your needs.
Woobie Custom: This is where Woobie USA truly stands apart. We specialize in small-batch custom Woobies, transforming this iconic comfort item into a unique canvas for your vision. We collaborate with individuals, businesses, non-profits, and military units to bring their images and artwork to life. Whether it's a unit insignia, a company logo, or a personal design, we offer a distinctive way to create a lasting impression. While our minimum order is typically 10 Woobies, significant wholesale pricing becomes available at quantities of 60 or more. Rest assured, your custom Woobie is crafted with the same meticulous process and high-quality materials as our Woobie Classic.
Woobie X (eXpedition): The Woobie is inherently awesome, but we're driven to push the boundaries of what it can be for those who live life on the move. Our Woobie X line is designed for the eXpeditionary lifestyle, whether you're a frequent traveler navigating airports or an adventurer venturing off the grid. Our Woobie Active, a 100% Made in America product, takes the classic comfort and adds a practical built-in pocket – an invaluable addition to your truck, car, plane, boat, overland vehicle, or motorcycle kit. Looking ahead, we're also developing the ultimate recce blanket. By combining our expertise with cutting-edge fabrics, we're engineering what will be the warmest and most versatile lightweight blanket on the market, proudly 100% Made in America. Stay tuned for its arrival.
At Woobie USA, we're committed to honoring the heritage of the Woobie while innovating for its future. We build our products with purpose, understanding their significance in moments of challenge and their cherished role in moments of comfort, wherever life takes you.